And finding a long lost VHS tape is the most on-brand thing for Kingsgate Mall.
Honestly whenever I’ve watched an interview with a musician I like they’re mostly either matching his energy or just pleasantly surprised.
Whenever I’ve heard of a bad interview it was never an artist I particularly enjoyed… or even heard of.
Yes, Tumblr profiles doesn't have pagination, is all progressive loading when scrolling down [1], but there is an archive page where you can pick the month/year of posts [2] ;)
It just seems so forced and over the top, and for me personally incredibly annoying.
I get it that it is a love it or hate it kind of thing, so I would be curious to hear about the opinions on people from the other side ?
The zeitgeist was unpretentious, goofy, "slack", earnest-but-also-ironically-detached. So Gen X, but also MuchMusic in 1993 was a lot more like MTV in 1983, except as run by terminally uncool Midwesterners - it almost had the low-budget energy of public access. Weird Al (who has a similar shtick, now that I think about it) would take over the channel over the holidays, and they had an annual New Years tradition where they'd chuck a Christmas tree off the roof of their studio. One of their hosts was a foul-mouthed sock puppet. Growing up in Toronto, for a time it felt an awful lot like the biggest song in the world was "If I Had $1000000" by the Barenaked Ladies.
Nardwuar fit right in, in that media environment - not to say he wasn't sui generis, even then! But I can understand that, divorced of that context, he might just seem like a weirdo.
But how much of it is a "shtick"? I take it the guy is just weird. If that's the case, it's not forced or over the top.
He is a genuinely kind person who does some seriously deep research and asks interesting questions.
"Schtick" implies performance, but I don't think it is an act or performance, I think he's genuinely that high energy and enthusiastic. (Which can certainly be annoying as a personality trait.)
But, yeah, his schtick can be incredibly annoying. Part of the fun is watching the interview subject react to it.
Also, he has his very first interview up from when he was a kid which is kind of cool: https://www.youtube.com/watch?v=002S7Bho3jE
He has met lots of interesting artists, but most of his interviews are devoid of value, don't communicate anything, uncomfortable to watch, he often comes off disrespectful and patronizing. The bombardment with factoids is super random too, he picks stuff from old magazines and many answers to that are "what are you talking about, no idea where you got that from". Or "omg, no way, who told you that", but it's always some irrelevant trivia.
I understand that some people find his persona entertaining, he is an iconic interviewer in some sense, but not a good one.
Here is one with Drake in 2013:
https://nardwuar.com/nardwuar-vs-drake/
If you read the transcripts, you can cut through the schtick. All that’s left is a very good interviewer with excellent research skills.
If you’re interested in an even deeper rabbit hole, compare some of his interviews to more mainstream interviews with the same artists. Nardwuar has a certain gift for breaking artists out of their perfectly crafted PR messages. I think his interviews tend to be a little more authentic (for good and for bad).
But he had to commit to a full interview and release it on classic media, then later on, internet, then finally platforms.